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Profitable and steady growth has been a constant for Liverpool. In 2013, four department stores were added to our commercial offer in the cities of Mazatlán, Sinaloa; Ciudad del Carmen, Campeche; Tuxpan, Veracruz and Mexicali, Baja California, in order to encourage the longing of an ever-increasing segment of families, by offering them a greater assortment of merchandise that is continuously adapting to their needs.
Our shopping malls have our visitors in mind and have been adapted to suit their needs, by providing a diverse range of experiences, entertainment and services as well as broad assortment of merchandise, in comfortable, functional and safe environments. In 2013, three new shopping malls became part of our offer, namely: Galerías in Campeche, Campeche; Mazatlán, Sinaloa and San Juan del Río, Querétaro.
Consumer spending habits favor the use of traditional shopping channels as well as those more accessible and comfortable for their shopping experience. Consequently, in 2013 we broadened the mobility services by re-launching our e-commerce platform, offering a greater merchandise catalog, strengthening the search engine and improving home delivery through our own logistics network.
In 2013, we increased by 72% the merchandise warehousing and handling capacity of the Huehuetoca, Estado de México durable goods distribution center, by building a new 97-thousand square-meter wing of conventional warehouse, yards and roads. Additionally, in compliance with the requirements of our supply chain, the merchandise handling operation was migrated to a flow and in-line processing system in all our locations.
To maintain functional, avant-garde and conveniently located facilities that go hand-in-hand with a solid service infrastructure, supply chain and accessible IT services, are the bases and engine of a steady growth that enables us to reach more locations by offering integral alternatives.