Strategic priorities
and Digital evolution
(SASB CG-EC-000.A, CG-EC-000.C)
These are some highlights of El Puerto de Liverpool’s digital transformation toward an omnichannel ecosystem:
E-Commerce El Puerto de Liverpool
25.8%
Liverpool digital share
25.8%
increase in total revenue from online sales
8.2%
increase in new digital Customers
+15.0%
increase in active users of the mobile app users
The most recognized brand by consumers in a wide variety of categories.
One of the leading credit card companies in the market, generating practically half of our sales with our credit cards, as well as offering an attractive and broad financial services portfolio.
Brands and selection in exclusive and private label categories.
Loyal Customer base. Nearly 19.2 million unique and traceable Customers.
Solid workforce with 80,198 committed and trained employees.
A nationwide network of stores and shopping centers that exceeds points of sale, backed by a solid real estate infrastructure.
“We aim to be on the home screen of our Customers’ phones.”
With that goal, the strategy of El Puerto de Liverpool Ecosystem and key initiatives have been developed around the company’s strongest assets:
El Puerto de Liverpool aims to “be a part of your life” for all Customers, across all channels, to become the first choice for Mexican shoppers. We envision:
- Growing digital capabilities.
- Being leaders in the omnichannel experience.
- Increasing frequency of contact with differentiated experiences for our Customers.
To achieve this, we drive key initiatives through Technology, Data Analytics, Supply Chain and Logistics, and relations with Commercial Partners, focused on:
- Better offer of categories according to the Customer’s needs
- Financial services marketplace
- Providing the best advice and inspiration
- Differentiate our offer with value-added services.
- Loyalty and rewards Customer
- Maximize ecosystem reach.
