During the year, we launched a new version of the Internet sales page, with a more user-friendly navigation that is more adaptable to the device being used. We increased the payment options and developed the possibility of buying on line and picking up the merchandise in the store closest to the customer, in accordance with the ‘Click & Collect’ concept, which quickly represented 25% of total sales made by virtual means.a

In 2015, the growth in sales in non-traditional channels was 87.7% in comparison to the prior year. Close to 65% of our merchandise is now available on line, which enables a large segment of our customers to consult our web page before deciding upon their purchase.

Our catalog reaches all of our stores, their floor space notwithstanding, thanks to electronic pads, a tool that permits the sales force to offer a more professional and complete service to our customers every day. We also started up mobile point of sales operations to provide better and quicker attention when checking out customers in the stores.

We increased the ways to be in touch with our customers through the principal virtual communities, in which we share sales, news, fashion tips, lifestyles and ideas addressed to new segments or profiles of groups of consumers with whom we now interact. During the year, we received the ‘Socially Devoted’ recognition, which certifies that Liverpool is a company that responds to more than 95% of its customers’ questions and comments posed on social media.