The growth of Fábricas de Francia has allowed us to reach the aspirations of an increasing number of customers in emerging areas, through full-service stores with multiple merchandises.

The line of specialized boutiques offering fashionable and life-style merchandise, represented by the brands, Aéropostale, Banana Republic, Chico’s, Cole Haan, Destination Maternity, Etam and Gap, as well as our association with Sfera, is enriched by the introduction of the home and furniture concepts of Pottery Barn, Williams Sonoma and West Elm. During the year, we opened 27 boutiques to end the year with a total of 109 in operation.

Twice a year, Liverpool Fashion Fest brings state-of-the-art fashion to our consumers, through apparel and accessories made available in our stores. The runway events in 2015 were highlighted by the actresses and models, Irina Shayk and Gwyneth Paltrow.

West Elm Polanco

For the first time, in November of 2015, we initiated what promises to be a new Mexican tradition –the Bolo Christmas Parade along the Paseo de la Reforma in Mexico City, attended by more than half a million people to kick off the Christmas season.

We redesigned the Preferred Customer program, centering the reason for its existence upon accessibility and functionality. We generate surprises by means of gifts or spontaneous discounts that encourage more frequent visits to our stores and the greater use of our Liverpool credit card

The association with Regal Forest continues to be developed in the electrical appliance and furniture market in Central and South America, as well as in the Caribbean. In 2015, we concluded the acquisition of the brand, Radio Shack, for such regions, as well as the Electro Fácil chain in Paraguay