Brand management at Liverpool and Suburbia is a key process by which we define our identity and connect with our customers in a meaningful way. We strive to maintain a consistent and attractive image that reflects our values and commitments.
At Liverpool, our brand management focuses on customer service excellence, product quality, and a new kind of shopping experience. Every interaction with our customers reinforces our reputation as a trusted brand.
At Suburbia, our brand management focuses on providing affordable, high-quality fashion for the whole family. We want help our shoppers feel confident and stylish, and we provide a unique shopping experience distinguished by convenience and variety.
Both brands share a commitment to building lasting relationships with our customers, constantly adapting to their needs and preferences to ensure their continued loyalty and satisfaction.
Brand management is not limited to the type of product and services we offer; it also includes our commitment to sustainability. Therefore, through our "Responsible Mode" campaigns at Liverpool and "Actions that Add Up" in Suburbia, we seek to offer, communicate and develop products with sustainable attributes that influence the brand.